About Me.
With nearly two decades in the tech industry, I’ve had a front-row seat to some incredible transformations. From the early days of mobile to today’s ever-evolving landscape, one thing has always been true: change is constant. Being part of that journey has been exhilarating—and as we enter yet another exciting chapter in technology, I’m all in and ready for what’s next.
Experience.
With 18 years in digital product design, I help companies transform complex ideas into intuitive, high-performing digital experiences.
I’ve led everything from sleek mobile-first B2C apps to enterprise-scale B2B platforms. My career began in some of the UK’s top design studios — and for the past decade, I’ve worked independently, partnering with ambitious teams to create standout products that drive real business results.
🧠 I’m at my best when solving complex business problems, decoding user behaviour, and delivering high-impact design that’s both creative and strategic.
🔍 Known for sharp attention to detail, strong business insight, and confident stakeholder management, I blend product thinking with design execution to consistently deliver standout results.
🤝 I thrive in collaborative teams with shared purpose and values — where design, strategy, and innovation come together.
Design strategy
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User research
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UX design
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UI design
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Design strategy - User research - UX design - UI design -
2022 - Present
Lead Product Designer
Nandos (Contract Role)
At Nando’s, I drive the end-to-end design process for digital products that support core operational functions — including stock control, supply chain, and kitchen efficiency.
I collaborate closely with senior stakeholders across product, engineering, and operations to deliver strategic solutions that streamline workflows, reduce complexity, and improve the day-to-day experience for restaurant teams. My work directly contributes to operational excellence and employee productivity across the business.
In parallel, I play an active role in evolving the Nando’s Design System — ensuring consistency, scalability, and accessibility across internal and customer-facing products.
2021 - 2022
Lead Product Designer
Vitality Insurance (Contract Role)
At Vitality, I led design initiatives across web and mobile, working within a cross-functional team to deliver key features for both the health insurance and rewards areas of the business.
My role focused on turning complex requirements into intuitive, high-performing user experiences, while also contributing to the evolution and maintenance of their enterprise-level design system — ensuring consistency, scalability, and accessibility across products.
2016 - Present
Company Director
Freelance Product Design Consultant
As an independent design consultant I collaborate with businesses to deliver intuitive, elegant digital experiences across responsive web, iOS, and Android. My focus is on solving complex problems with user-centred design that drives engagement and delivers measurable business value.
I’ve partnered with a wide range of clients — from large enterprises to fast-moving startups — across sectors including insurance, finance, hospitality, gaming, retail, and entertainment.
Notable clients include Vitality Insurance, Nando’s, Lloyd’s of London, Microsoft, Which?, and Crunch Accounting.
2012 - 2016
Senior Product Designer
Ribot, Design Agency
As a Senior Product Designer at a top-tier design agency, I led the UX/UI design for a wide range of client projects. I was responsible for the full design process, from sketches, user flows, and customer journey maps to wireframes, UI designs, and interactive prototypes.
Throughout my role, I collaborated with cross-functional teams and senior stakeholders to deliver user-centered solutions that aligned with business objectives. My work spanned industries, with clients including Google, Tesco, Channel 4, BCA, Harris+Hoole, and Memrise.
2007 - 2012
Sprung Studios, Design Agency
Product Designer
Sprung Studios is where I began my design career and developed a strong foundation in UX and UI. As part of a small, high-performing team, I worked primarily on mobile apps and mobile web projects across industries including telecom, banking, gaming, and healthcare.
I contributed to end-to-end design delivery — from sketching and user flows to wireframes and polished visual design — collaborating directly with stakeholders to meet user and business goals. During my time there, I gained hands-on experience with major clients such as Orange Mobile, Vodafone, BBC, NHS, Three Mobile, and NaturalMotion.
Behind the scenes.
You’ll mostly find me nestled in the South Downs in rural Sussex, UK. I’m a hobbies guy, a keen mountain biker, snowboarder, fisherman and wanna-be rock guitarist. I spend much of my free time exploring the countryside in our camper van with my young family, seeking out great food, the odd craft beer, cooking up a feast on the BBQ and travelling as much as I can.
I’m a friendly, open minded chap so don’t be afraid to drop me a message!
Say Hello.
Want to collaborate? Just share a few details, and I'll be in touch soon.