Strategic Design Impact
I help Series A/B and Scale-up companies make better product decisions through design strategy, UX strategy, and design leadership. Below are selected case studies, plus execution work from earlier in my career.
I no longer take on design execution projects. I focus exclusively on strategic guidance for growing companies:
Design Strategy Advisory — Monthly retainer for ongoing strategic direction.
Strategic Advisory Work
I no longer take on design execution projects. I focus exclusively on strategic guidance for growing companies. These engagements demonstrate strategic design thinking and behavioural psychology driving measurable business outcomes, not just product design.
Strategic Product Design for Health Insurance Platform
Led strategic product design for health assessment experience reaching 1M+ users. Applied behavioural psychology principles to improve user engagement and extend customer lifetime value.
Role: Lead Product Designer (Strategic Focus)
Industry: Health Insurance / Fintech
Timeline: Multi-year engagement
Redefining restaurant operations for one of the UK’s biggest hospitality brands…And now strategic design globally.
I lead strategic design across the global business for Nando’s Group. I specialise in Restaurant Operations and Kitchen efficiency, with key projects being rolled out across the global Nandos estate including the UK, Australia, New Zealand and South Africa.
I work alongside Group Leadership and Global Heads of Technology and Brand to deliver outstanding product experiences for employees and customers. I also contribute to strategic projects that help connect the global markets and bring overarching design principles to a previous disjointed global brand.
[COMING SOON]
Selected Execution Work
Earlier in my career, I led design execution for major brands and startups. While I now focus exclusively on strategic advisory, this work demonstrates 20 years of hands-on product design experience across industries.
Lloyd's Insurance Marketplace Platform
Led UX design as part of Clearleft team for Lloyd's digital transformation initiative. Created user flows, wireframes, and interface design for complex enterprise insurance marketplace.
Role: UX/UI Designer
Agency: Clearleft & Lloyds of London
Industry: Fintech
Timeline: 2017
Scope: User flows, wireframing, UI design
Microsoft Mobile Game for Major Franchise
Partnered with Electric Square and Microsoft Turn 10 Studios to create UX and UI for Forza Street mobile racing game. Launched across iOS, Android, and Windows in 2020.
Role: UX/UI Designer
Studio: Electric Square & Microsoft
Industry: Gaming
Timeline: 2019-2020
Scope: Mobile game interface and UX design
Android Developer Resource Platform
Designed tablet experience for Google Play's content platform while at Ribot. Curated articles for Android design and developer communities launched at Google I/O 2016.
Role: UX/UI Designer
Agency: Ribot & Google
Industry: Development
Timeline: 2016
Scope: Tablet design, wireframes, UI
Dan Bowyer, COO Rise To
“Olly has an uniquely elegant way of breaking down complex business messages into meaningful and considered designs for your website or app. It's a gift.”
4oD On-Demand Streaming App
Led design for Channel 4's on-demand Android application while at Ribot. Created user flows, wireframes, and interface design for mobile and tablet experiences.
Role: Design Lead
Agency: Ribot & Channel 4
Industry: Media Streaming
Timeline: 2015
Scope: User flows, wireframing, UI design
Language Learning Mobile Application
Designed Android application for memory and language learning platform while at Ribot. Work set design standard that influenced iOS and desktop versions.
Role: UX/UI Designer
Agency: Ribot & Memrise
Industry: Education
Timeline: 2016-2017
Scope: User flows, wireframes, interface design
Award-Winning Coffee Shop Mobile Experience
Reimagined digital coffee shop experience blending physical and digital worlds. iOS and Android applications won 'Best Payment Experience' 2014 and Retail Week Finalist 2014-2015.
Role: Product Designer
Agency: Ribot
Industry: Hospitality
Timeline: 2014-2015
Scope: iOS/Android app design, UX innovation
Awards: Best Payment Experience 2014, Retail Week Finalist
Kristina Narusk, Product Manager Memrise
“Olly has an excellent sense of what’s important in user interaction, how to emphasise it with good design and how to turn it into a great product!”
Mobile Racing Game UI (130M+ Downloads)
Contributed to UI design for CSR Racing mobile game while at Sprung Studios. Free-to-play racing game achieved 130M+ downloads across iOS, Android, and Windows.
Role: UI Designer
Agency: Sprung Studios & Natural Motion
Industry: Gaming
Timeline: 2012-2013
Impact: 130M+ downloads, £12M monthly revenue at peak
Live Broadcasting Platform for iPad
Designed complex iPad application for live broadcasting startup. Simplified intricate workflows into intuitive mobile-first experience for content creators.
Role: UX/UI Designer
Industry: Media/Broadcasting
Timeline: 2018 Scope: Wireframing, UI design, prototyping
University Event & Ticketing Platform
Redesigned web app and native mobile applications for university event ticketing startup. Reimagined brand identity alongside product design.
Role: Product Designer
Industry: Events/Ticketing
Timeline: 2019
Scope: Web app redesign, mobile apps, branding
Jay Green, Studio Art Director, Boss Alien
“Olly is an exceptional talent and one of the most progressive thinking and imaginative designers I’ve had the pleasure to work with.”
Top-Rated Workout & Fitness Application
Iterated on mobile and web products for leading fitness app. Contributed to strategic product direction alongside design execution.
Role: Product Designer & Advisor
Industry: Health/Fitness
Timeline: 2017-2018
Scope: Mobile iteration, web design, product strategy
Let's Discuss Your Design Strategy Challenge
Book a free 30-minute discovery call to explore how strategic design guidance could help your company. No pitch, no obligation, just a conversation about your biggest design challenges and whether I can help.