Strategic clarity for product teams that are ready to build the right things.
Advisory services delivering focus and value.
Design & Product Advisory
Most product teams don't have a problem with execution. They have a problem with direction, knowing which problems are actually worth solving, and whether the thing they're building reflects a real, deep understanding of their customers.
I work with founders and product leaders on a retained basis, providing an experienced outside perspective that keeps strategic decision-making sharp. An advisor who helps you think more clearly about what you're building and why.
How we work together
Every engagement is different, but the rhythm is consistent, regular focused sessions, ongoing support for decisions as they arise, and a quarterly lens on whether the strategic direction still holds.
The value isn't in the deliverables. It's in having 20 years of design and product pattern recognition applied to your specific challenges, at the moment you need it.
This is for you if...
✅ You're a founder or product leader with a team in place but no senior design voice at the strategic level
✅ Your team is executing ok but you're not confident you're solving the right problems
✅ You're making product decisions without a deep enough understanding of your customers
✅ You need a trusted outside perspective, someone who's seen enough to know what good looks like
This probably isn't for you if...
❌ You need design execution, mockups, prototypes, or production ready assets
❌ You're too early in your journey and not yet at the stage where strategic advisory makes sense
❌ You're looking for someone to run your design team day-to-day
❌ You need immediate turnaround or emergency support
I take on a maximum of 2-3 clients at a time. giving each engagement the depth and attention it deserves.
Engagements run on a minimum 3-month basis. Strategic clarity takes time to develop and even longer to validate. Three months is the minimum to do meaningful work together.
If it sounds like a fit, the best next step is a 30-minute discovery call. No pitch, no pressure, just a conversation to understand your challenges and whether I'm the right person to help.