I help growing companies make better product decisions that drive measurable business impact.

Book Discovery Call
View Services

Design strategy

-

UX Strategy

-

Design Leadership

-

Product Strategy

-

UX Research

-

Design Ops

-

Design strategy - UX Strategy - Design Leadership - Product Strategy - UX Research - Design Ops -

At Your Service

I help growing companies make better product decisions, providing the strategic clarity so your team can be more effective.

Over the past 2 decades I’ve delivered measurable business outcomes for brands such as Nandos, Vitality, Google, Lloyds of London, Microsoft and Channel 4, as well as a host of startups and scale-ups.

  • Strategic design & product direction that drives business outcomes.

    I help companies connect design decisions to measurable results. This means frameworks for prioritization, behavioral design principles, and strategic thinking that bridges user needs with business objectives.

    Not: Design execution, mockups, or prototypes

  • I translate research insights into actionable product strategy. This includes conversion optimization, onboarding design, and applying cognitive psychology to drive user behaviours.

    Not: User research execution or usability testing

  • Design leadership frameworks for founders and executives.

    I help founders build strategic design capability as they scale. This means team structure, design maturity models, and frameworks for making better design decisions at the leadership level.

    Not: Managing designers or project management

How We Work Together

I work on a monthly retainer advisory service for ongoing strategic guidance. This includes:

💬 Two monthly design reviews with strategic feedback

💬 Monthly strategy calls

💬 Ongoing Slack/email support for questions

💬 Quarterly strategic planning sessions

A minimum 3 month engagement, then monthly rolling

Ideal for:

  • Series A/B or Scale-Up companies needing consistent strategic direction but not ready for full-time Head of Design.

  • SaaS companies with conversion, onboarding, or activation challenges.

  • Leadership teams needing strategic alignment and operational frameworks.

Book Discovery Call

My Unique Approach

Strategic Design Thinking + Behavioural Psychology

Most design consultants focus on aesthetics. I focus on business outcomes.

I combine strategic design thinking with behavioural science to help companies make decisions that drive revenue, efficiency, or measurable impact. I apply behavioural psychology principles where relevant, understanding not just what to design, but how users actually think and behave.

This means:

👉 Design Strategy grounded in 20 years of proven experience

👉 UX Strategy informed by cognitive psychology and research

👉 Design Leadership frameworks that scale organisations

👉 Product Strategy connecting user needs to business goals

👉 Measurable outcomes, not just beautiful interfaces

Ideal for Series A/B Companies Scaling Design

I work best with companies that have:

✅ Achieved product-market fit but need strategic clarity
✅ Design team of 2-10 people needing direction
✅ Conversion, adoption, or retention challenges
✅ Founder/product leader who values strategic design
✅ Budget for retained advisory

Not a fit if you:

❌ Need design execution (mockups, prototypes)
❌ Are pre-seed or friends & family stage
❌ Want immediate/same-day responses
❌ Need project management or developer handoff

My capacity is limited to 2-3 advisory clients at a time. 
I'm selective about fit to ensure I can deliver exceptional value.

Trusted by Leading Companies

I've partnered with ambitious teams across fintech, health-tech, enterprise SaaS, and consumer products, helping them scale design strategically.

  • Vitality Insurance

  • Lloyds of London

  • Mavis

  • Forza street

    Microsoft

  • Channel 4

  • Harris + Hoole

  • Filmstro

  • Memrise

  • Kallikids

  • Best Coffee

  • Google Playbook

  • CSR Racing

  • Crunch Accounting

  • Mousebelt

  • Active Inbox

  • Native

  • Sworkit

20 Years Delivering Strategic Design

I'm Olly, a design strategy consultant based in the South East, UK.

I've led product design at enterprise scale across fintech, healthtech, hospitality and consumer products, working with companies from Series A startups to FTSE 100 organisations.

My career started at top UK design studios, but for the past decade I've focused on strategic consultancy, helping ambitious founders make better product decisions through design thinking and behavioural psychology.

Location: London & the South East, UK

Currently taking on: 2-3 strategic advisory clients

View Full CV
LinkedIn Profile

“Olly is brilliant... I'd recommend him to anyone looking to build a meaningful digital experience and look forward to working with him again!”

Danielle Anderson, Director of Digital Experience, Harris+Hoole

“Olly is an exceptional talent and one of the most progressive thinking and imaginative designers I’ve had the pleasure to work with.”

Jay Green, Studio Art Director, Boss Alien

“We were trying to find someone who shared our ideas and saw our vision. Olly was just that person. I would highly recommend him!”

Alex Dyer, Founder & CEO TutorHouse

Let's Discuss Your Design Strategy Challenge

Book a free 30-minute discovery call to explore how strategic design guidance could help your company. No pitch, no obligation, just a conversation about your biggest design challenges and whether I can help.

Book Discovery Call